Creating frame breaking, screen busting broadband

We were tasked with translating the BT TVC’s “gush” (not my choice of word, promise) of powerful broadband energy into social. We playfully harnessed this energy, and in collaboration with The Mill production company, used it to break the frame on Facebook and Youtube. Our gush (again, not my choice) of broadband power burst out of the BT hub and smashed through the user’s feed (Facebook) or blasted onto their screen (Youtube). This was the perfect blend of creative extension of the ATL work with attention grabbing social build.

Using The Mill’s innovative CGI editing program we were able to move and manipulate the stream of purple squares, representing the broadband speed, in real-time and cutting down the lengthy rendering process.